Lisa Lucas
Embracing Change to Find Possibility
Turn Resistance into Rocket Fuel for Your Teams
Whether change arrives unexpectedly or by choice, how we respond determines where it takes us.
Lisa Lucas helps leaders and teams move from passive paralysis to intentional action, using values, priorities and grounded optimism as a compass.
In this energizing, funny, and deeply relatable keynote, Lisa Lucas shows audiences how to embrace uncertainty, flip their unhelpful reactions, and use discomfort as the fastest path to clarity, action, and growth.
Through her unforgettable Onsen story, neuroscience-backed insights, and the 7 Flips framework, Lisa teaches teams and leaders how to stop resisting change and start designing it.
The 7 Flips Framework
A Practical, Playful Approach to Embracing Change
Change feels threatening because our brains crave routine, comfort, and control. That’s why we slip into the same automatic reactions, overthinking, hiding, stalling, or pretending everything is fine.
In this keynote, Lisa Lucas turns those reactions into momentum.
Through humor, relatable storytelling, and psychology-based tools, she introduces the 7 Flips: a simple system for transforming resistance into action.
From the Bragging Board drill that boosts instant self-confidence… to the 20-Minute Clarity Hack… to the Discomfort Audit… your audience will leave with tangible tools they can use the same day.
This talk is lighthearted, liberating, practical, and perfect for teams navigating uncertainty, transitions, and innovation pressures.
Who is this talk for?
This keynote is for professionals, leaders and teams who are navigating organisational, career or personal transitions, like:
Corporate and organizational change programs needing a high-energy session that turns resistance into motivation
Leadership and management retreats seeking a practical framework for guiding teams through turbulence
Employee wellbeing and engagement initiatives focused on mental resilience and adaptability
HR communities, women-in-business groups, universities, and professional development events looking for a relatable, neuroscience-backed approach to embracing change
Innovation and transformation conferences where change is constant and mindset shifts are essential
Lisa has worked with global brands, advises Fortune 500 companies, and supports C-suite leaders through Vault. Audiences trust her grounded, strategic approach that helps them shift perspective and take confident next steps.
As seen in The New York Times, The Guardian, CNBC
About Lisa Lucas
Lisa Lucas is a senior marketing leader, consultant and journalist who specialises in guiding people and organisations through intentional, values-led change.
She is the co-founder of Vault Marketing Group, advising C-suite executives, founders and SMEs on strategic marketing and business decisions. She also consults for Flock, supporting Fortune 500 companies undergoing marketing transformation.
Previously, she led international client servicing and commercial teams at the global media and marketing agency Dentsu, overseeing £15m+ campaigns and guiding teams across 55 markets.
Her work has spanned brand strategy, content, partnerships, performance marketing and creative leadership.
Lisa’s 7 Flips framework has become a powerful tool for leaders, teams, and organizations facing transformation, innovation demands, and change fatigue.
Her work is grounded, relatable, and instantly applicable. Audiences describe her as refreshing, uplifting, and “the mindset reset I didn’t know I needed.”
Wherever Lisa speaks, she creates a room full of possibility.
TESTIMONIALS
What people say about Lisa
"Lisa brought such warmth, insight, and storytelling brilliance to our stage. Her talk was beautifully delivered and also deeply memorable — the kind that lingers long after the event. A true pleasure to work with and an audience favorite."
- Elizabeth Soufli, Conferences & Awards Producer, Boussias Events
"TESTIMONIAL"
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